VAERM is a young brand on a mission to redefine warmth. Our first product, the VAERM bottle, is an electric hot water bottle with patented heating technology developed in Germany: warm in minutes, five heat levels, no boiling water, no leaks. We sell direct-to-consumer across Europe and are growing fast, with more than 10,000 orders so far. Now we're looking for someone who wants to help build a brand from the ground up, with real responsibility from day one.

Tasks

• Plan, launch, and optimize paid campaigns on Meta (Instagram & Facebook) and other channels, from targeting and budgets to A/B tests and reporting.

• Create ad creatives, including short-form video, static ads, and UGC-style content, and iterate based on performance data.

• Support media buying decisions and analyze KPIs such as ROAS, CPA, and CTR.

• Manage our Instagram presence: content planning, posting, community management, and trend scouting.

• Source, brief, and manage creators and influencers, and coordinate brand collaborations.

• Contribute your own ideas on how VAERM should look, sound, and grow.

Requirements

• You're enrolled at a university and need to complete a mandatory internship (Pflichtpraktikum) as part of your studies, ideally in marketing, communications, media, business, or a related field.

• You have a strong interest in performance marketing, social media, and D2C brands.

• You're analytical and creative at the same time, and you enjoy working with numbers as much as with content.

• You work independently, take ownership, and communicate clearly.

• Very good German and/or English skills.

Nice to have

• First experience with Meta Ads Manager or other ad platforms.

• Video editing skills (e.g. CapCut, Premiere Pro, DaVinci Resolve).

• Hands-on experience with Instagram growth, content creation, or influencer marketing.

• Familiarity with Shopify or e-commerce analytics.

Benefits

• Real responsibility for campaigns with real budgets, not just busywork.

• Direct collaboration with the founders and short decision paths.

• Insight into every part of building a D2C brand: product, marketing, sales, and operations.

• Hybrid working model with flexible hours.

• Room for your own ideas and a steep learning curve.

Craftly is an innovative e-commerce company in the DIY spirits and gifting space. We combine creativity with technology, always striving to stay one step ahead. Join our dedicated and friendly team in Berlin, Kreuzberg, and help us grow smartly and sustainably, creating memorable DIY experiences for our customers worldwide.